From concept to first production run — without the expensive detours
Most brands lose six to eighteen months and significant capital making avoidable mistakes in the first 90 days of product development. We help you skip that part.
End-to-end NPD consulting, not project management
New product development in personal care is a discipline. It's not just a checklist — it's a sequence of technical, regulatory, and manufacturing decisions that build on each other. Make the wrong call in phase one and you're rebuilding in phase three.
HBP brings 20+ years of inside-the-industry experience to your NPD process. We've worked in contract manufacturing, formulation labs, and brand-side operations. We know where projects fail because we've seen it from every side of the table.
We can engage at any stage — from formulation brief through launch — or manage the complete NPD process as your outsourced development team.
Four phases of a well-run NPD program
Define your product clearly before development begins. Category, claims, target consumer, regulatory pathway, and performance requirements — in writing.
Ingredient selection, lab development, compatibility and stability testing, and technical review. Claims-backed where required.
Identify and vet contract manufacturers against your specific product, volume, and timeline requirements. With contract review and IP protection.
Bridge lab to production — process parameters, quality checkpoints, first run oversight, and a launch-ready manufacturing roadmap.
What's included in our NPD engagements
Facility registration, product listing, safety substantiation, and adverse event reporting — built into your development timeline, not bolted on at the end.
Ingredient selection, compatibility testing, claim substantiation, and technical review of existing formulas.
Qualified suppliers, raw material spec evaluation, and sourcing strategies that balance performance, cost, and compliance.
The right testing protocols and labs for your product — stability, safety, efficacy, microbiology, and claims testing mapped to your launch timeline.
Capabilities, capacity, MOQs, quality systems, and facility audits — independent evaluation without the manufacturer knowing you have a guide.
Process parameters, equipment requirements, quality checkpoints, and troubleshooting at scale.
A sequenced roadmap from formulation brief to first production run — timelines, dependencies, contingencies, and decision checkpoints your team can actually follow.
Who we work with
You have a concept and market validation. You need a development process that doesn't burn your runway on mistakes that experienced operators know to avoid.
Your first product works. Now you need to scale it, line-extend it, or transition manufacturing — without disrupting what's already running.
Development is underway but something isn't right — stability issues, manufacturer problems, formula ownership concerns. We help you assess where you are and how to fix it.
Ready to build your product the right way?
A free 20–30 minute discovery call is the fastest way to get oriented. We'll tell you exactly where we can help — and where you don't need us.
Book Your Free Discovery CallNo obligation · 20–30 minutes · Loren@healthandbeautypartners.com